Fashion, found faster

Stop saving.
Start wearing.

PICKaLOOK turns your mood boards into shoppable outfits, prioritising Vinted, Depop and eBay before fast fashion.

secondhand-first

You've saved 237 images to that mood board.
You're still wearing the same three things.

How it works

Three steps. One outfit.

We read the looks you save: silhouette, colour, era, vibe. Then we surface what's already out there, secondhand-first.

01

Build a mood board

Add the images you love, or start a fresh board. Up to 50 images on free.

02

We read the looks

The model breaks down every image into shape, palette, era and styling cues, not just object tags.

03

Shop the matches

Live listings from Vinted, Depop and eBay first. Fast fashion only when nothing secondhand fits.

Why secondhand-first

The market is already moving.

Discovery is fragmenting away from resale platforms — but most tools still send you straight to fast fashion. We don't.

$393B

Projected size of the global secondhand apparel market by 2030 — growing 2× faster than overall apparel.

ThredUp 2026 Resale Report
46%

Of resale discovery now happens outside resale platforms — on social feeds, from creators, on Pinterest.

ThredUp 2026 Resale Report
~4×

How much faster U.S. secondhand grew in 2025 (13%) versus the broader retail clothing market (3.6%).

ThredUp 2026 Resale Report
Where we sit

Most AI fashion tools ask "should you buy this?" PICKaLOOK answers "how do you actually look like this?"

Pricing

Try it free. Upgrade if you love it.

One free tier, one premium tier. No ads, anywhere.

Free
€0/month
  • 3 board syncs per month
  • Up to 50 images per board
  • Vinted, Depop & eBay matches
  • No ads. Ever.
Built by

Ruby Middleton — UCC '26.
Red Bull Basement Ireland winner, Silicon Valley finalist.

PICKaLOOK started as a final-year project at University College Cork and grew into Ireland's entry to the Red Bull Basement World Finals in San Francisco, June 2026. The product is being built openly from Wexford.

Get early access →

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